Every Detail in Our Logo Tells a Story

 The script was chosen for a reason. We felt that it was soft, handwritten, warm, sweet, and full of personality. It wasn’t just a design choice; it’s a reflection of who we are. To us, it felt approachable, strong, and full of heart. 

 The cup represents Sweet Charli herself — her bright brown eyes and her little tongue sticking out. The cup is the heart of our logo because she is the heart of this brand. The tongue represents her enlarged tongue, one of the defining traits of Beckwith-Wiedemann Syndrome (BWS). Instead of hiding it, we celebrate it — because it’s part of what makes her who she is: strong, brave, and full of light. 

 The heart inside the cup represents Charli’s own heart. This little heart is a reminder that everything we do begins with her story and the love she brings into the world. It is her heart at the center of it all — guiding us, inspiring us, and giving Sweet Charli’s its true meaning. 

 There are two butterflies in our logo. One represents Charli — her growth, her bravery, and the bright spirit she brings into the world. The second butterfly represents every other child and family facing Beckwith-Wiedemann Syndrome and reminds us that this journey is shared, supported, and filled with courage. 

 The heart behind the cup represents the bigger love that surrounds Sweet Charli — the strength of her family, her community, and everyone who walks beside her on this journey. While the small heart inside the cup reflects the love and strength within Charli, the larger heart behind the cup shows the love that surrounds her.

Together, the two hearts tell a complete story: Love within. Love surrounding. Strength uniting them both.

 Green and yellow are the colors that represent BWS. Yellow, to us, is about hope and light. Green represents growth and healing. Together, yellow and green honor Charli’s journey while shining a light on BWS awareness. These colors aren’t just part of the design — they’re part of our mission, our heart, and our promise to raise awareness with every cup. 

  Beckwith Wiedemann Syndrome – (BWS) but to us it Brewed with Strength. It’s a play on words that blends our love for coffee with the courage, resilience, and determination shown by not only Charli but the entire BWS community. Just as coffee is brewed with care, love, and intention, this brand is brewed with the strength of every challenge Charli and other BWS warriors have faced, every milestone they reach, and every bit of hope that fuels their story. And Every cup we serve will truly be Brewed With Strength. 

 Every part of our logo was created with purpose and inspired by Sweet Charli’s story. What you see here is more than a design — it’s a reflection of strength, love, awareness, and the journey that shaped this brand. Each element holds its own meaning, and together they tell a story of resilience, hope, and the powerful support that surrounds Charli every day. Below, we share the heart behind each detail and what it represents to us. At Sweet Charli’s, every choice is made with intention — because this brand, just like Charli, is built on love and brewed with strength.